Communications (Marketing Industry)
When the founder and president of a successful marketing firm needed content written for his personal website, he turned to MGS Marketing. Because he is such a multi-faceted personal and
engaging personality, the challenge was to highlight all his business successes while also capturing his unique personality and personal interests. Our goal was to create content that reflected his voice, not ours. Through a series of short, personal interviews, we were able to create pages that reflect his extensive and varied business successes, unique strengths and his personal passions. This top marketing strategist, award-winning designer and successful entrepreneur is dedicated to best practices in his own business and holds others to the same high standard. MGS Marketing was successfully able to deliver his message to his audiences. We met his high standards and completed the project on time and within budget.

Public Relations (Telecommunications Industry)
MGS Marketing was selected to provide public relations support for the launch of a separately branded Internet division of a leading telecommunications company. We managed all public relations activities leading up to the business launch at Internet World, a major industry event. MGS Marketing managed the media-training of senior business and technical spokespeople; wrote and pitched the new business announcement and supporting product press releases; developed the key messages; and coordinated a major launch party for customers, media and partners. The large number of trade media and industry analyst executive briefings we were able to obtain resulted in widespread, positive coverage in North America and Europe. Follow-up activities allowed us to establish and maintain ongoing relationships with top tier business and industry media and analysts.

Marketing (Telecommunications Industry)
When a global leader in integrated application delivery and application security solutions needed to drive incremental revenue by improving the success of joint sales opportunities with strategic partners, they called MGS Marketing. Realizing a strong partner program would help them achieve corporate, regional and individual account goals and strengthen key strategic partner relationships, MGS Marketing worked with key company executives to create and launch a repeatable business development toolkit that would support the sale of joint solutions. Additionally, we helped develop a process to ensure regular updates of all the relevant customer, technical and product knowledge necessary to successfully sell these partner solutions. The project began with the selection of the first key partner and then MGS Marketing created all the information, collateral, presentation materials and process necessary to successfully sell its products to this partner’s customers. We were project-leaders for the entire initiative, managing the company’s cross-functional teams and outside vendors to successfully introduce the new program to the global sales force through a series of webinars. Through the process of program development we were able to help articulate the value of the joint solution, define the target markets, develop key messages, identify key competitive challenges and ways to overcome them, and provide a clear path for a joint sales and engagement process.