Here you will find links to various organizations, articles, books and web sites that contain valuable information on a wide cross-section of topics relating to marketing, communications and event planning. Please note: These links will take you away from the MGS Marketing site. To return to our site, use the back button on your browser.
BOOKSHELF
Citizen Marketers: When People Are the Message
In today’s Internet age, the medium is no longer the message. People are now the message. There are tens of millions of self-expressive amateurs creating content. This book provides insights into how and why businesses must seek new ways to engage today’s consumers in this age of user-generated media.
Marketing ROI: The Path to Campaign, Customer, and Corporate Profitability
James Lenskold, a former AT&T marketing executive, delivers a great guide for development of a sound ROI measurement platform for marketers.
The 22 Immutable Laws of Branding
This book is a comprehensive text on branding, from the renowned marketing guru and bestselling author of "Positioning" and "The 22 Immutable Laws of Marketing". This book is an excellent marketing source, addressing keys issues in business today.
The Origin of Brands: How Product Evolution Creates Endless Possibilities for New Brands
A book that explains how changing conditions in the marketplace, much like in nature, create endless opportunities to build new brands and accumulate riches
Your Marketing Sucks
This is a hard-nosed guide to implementing “Extreme Marketing”, a marketing technique driven by ROI results. Written by Mark Stevens, president of MSCO, the book is chock-full of practical ideas.
ZAG: The Number One Strategy of High Performance Brands
"When everybody zigs, zag," says author Marty Neumeier. ZAG follows the ultra-clear "whiteboard overview" style of Neumeier's first book, THE BRAND GAP, but drills deeper into the question of how brands can harness the power of differentiation. The author argues that in an extremely cluttered marketplace, traditional differentiation is no longer enough—today companies need “radical differentiation” to create lasting value for their shareholders and customers.
The 4-Hour Workweek
Forget the old concept of retirement and the rest of the deferred-life plan—there is no need to wait and every reason not to. Whether your dream is escaping the rat race, high-end world travel, monthly five-figure income with zero management, or just living more and working less, this book is the blueprint.
You can have it all—really.
God is a Salesman
Top-ranked salespeople and ultra-successful business people don't have ruthlessness and a commission-hungry mentality in common. Rather they share their passion, dedicate their time, and instill faith in customers so that customers can believe in them.
GOD IS A SALESMAN demonstrates how to cultivate the power of faith for success in business and in life.
MARKETING LINKS
Ned's Job of the Week (JOTW)
JOTW is a free weekly networking newsletter and career advice for those in the field of communications. In addition to general communication jobs, there are special sections for those working in defense and the hospitality/event planning industry.
Marcomm Wise
This site provides book reviews, articles and links to other marketing communication information resources.
Marketing NPV
MarketingNPV is a marketing company focused on providing the tools to measure the financial return from marketing investments. They offer valuable resources and information free on their web site, including a free subscription to their quarterly journal, a preferred book list and links to marketing research and presentations.
Marketing Profs
Marketing know-how from professors and professionals.
MarketingSherpa
Marketing Sherpa offers insights into how to perfect of e-mail and web marketing. They present a broad and deep database of knowledge, mostly free.
MediaFinder
A comprehensive database of print media in the USA and Canada includes catalogs, magazines, newsletters, and more.
The Marketing Resource Center
Concept Marketing, a marketing consulting firm, provides an article library that contains links to hundreds of articles on both traditional and Internet marketing strategies and techniques. It is a comprehensive collection of tips and winning strategies. Each article is written by successful business professionals.
PUBLIC RELATIONS LINKS
Catchpole
They offer services and software that identify speaking opportunities for technology industry business professionals. Sign up for a free weekly newsletter that will provide information on important changes to deadlines, calls for papers, conference dates, event cancellations, and new event activity.
Corner Bar PR
CornerBar offers current media contact lists, PR-focused articles and real-life remedies for PR pros. Sign up here for a free trial of their online media directory.
The Journalist’s Toolbox (by the American Press Institute)
This is a valuable online research resource for media relations pros, writers, copy editors, journalists, etc. Provides helpful links to statistics, research, event calendars and more.
INDUSTRY ASSOCIATIONS
American Communication Association (ACA)
The ACA is a not-for-profit virtual professional association with actual presence in the world of communication scholars and practitioners. This is a Yahoo listserv group and membership is free.
American Marketing Association (AMA)
AMA is a good source of information, education, and conference events on a very wide cross-section of marketing topics. You must be a registered member to get complete access to all the publications, but there is a great deal of information available to non-members.
Association for Women in Communications (AWC)
The Association for Women in Communications is a professional organization that champions the advancement of women across all communications disciplines. Web site resources are only available to members.
Business Marketing Association (BMA)
Business Marketing Association is an association focused on business-to-business marketing and communications. Access to industry articles and white papers are available online to non-members.
Council of Communications Management (CCM)
The Council of Communications Management is a forum for seasoned professionals to share best practices in organizational communications. CCM has a network of several hundred senior strategic communicators, representing companies and consultancies of all sizes. You must be a member to access the online resources.
International Association of Business Communicators (IABC)
The IABC is a global professional network of more than 14,000 business communication professionals in over 70 countries. Members are engaged in strategic business communication management and typically specialize in writing, design, creative services, marketing, positioning and technology. Most of the information is accessible to members only.
Marketing Executives Networking Group (MENG)
MENG is a national network of top-level marketing executives. The organization is devoted to enhancing its members' professional skills, relationships, and knowledge. MENG members are Marketing, Sales, or General Management executives whose primary focus is marketing. Online resources are limited to members only.
Meeting Professionals International (MPI)
Meeting Professionals International (MPI) is a global community of 20,500 meeting and event professionals.
Public Relations Society of America (PRSA)
The Public Relations Society of America, based in New York City, is the world's largest organization for public relations professionals.
FREE WEB RESOURCES
